How Biotivia are creating a cosmetic revolution with natural super ingredients

A new movement in cosmetics is threatening the stranglehold that the larger, chemical-based cosmetics companies have exercised over the marketplace for many years – the development and growing popularity of ‘functional cosmetics’. Biotivia, one of the UK’s leading natural skincare suppliers, is delighted to announce a new paradigm in skincare with its latest range of natural products - Celle.

What are functional cosmetics?

Functional cosmetics incorporate products made from safe, natural ingredients that can compete with pharmaceutical treatments and surgery in terms of their anti-ageing effects and their ability to restore skin to a more youthful state.

“It’s a matter of understanding how some of these ingredients not only affect the skin, but the whole system,” explains James Betz, CEO of Biotivia. “It’s about taking the most active parts of the ingredients and combining them in a symbiotic balance that, because of the extensive scientific research and testing carried out, means that these products actually do what they say they do,” he adds.

Resveratrol – the new super ingredient

One of the primary ingredients in Biotivia’s new Celle range of skincare products is Resveratrol, a chemical compound found in certain plants. Preliminary studies suggest that resveratrol is an excellent antioxidant, may extend exercise tolerance, and may help reduce memory loss. There is also some evidence to support the claim that it may increase the ability to fight retroviruses like HIV and herpes simplex.

It’s the anti-oxidant effect that is most useful in functional cosmetics, and by combining it with fruit antioxidants, hexapeptides (a chain of six amino acids that stimulate cell activity by interacting with targeted molecules resulting in rebuilding collagen tissue) and active plant stem cells in a natural base, Biotivia has created a skincare range that works in harmony with your body, is completely natural and actually works.

“There’s so much hyperbole about some skincare products, and consumers are fed up with multi-national pharmaceutical companies trying to baffle them with pseudo-science,” says James Betz. “But by taking this new approach to skincare production, Celle has raised the standard and the bar for other companies to produce a product that doesn’t rely on hype, but has genuine scientific evidence from our own and other studies to support it,” he adds. “It means that our customers now have access to an ethically sourced and scientifically substantiated range of skincare products that really work,” he concludes.

Read more about Acai Bio Vital.

Read more about Celle.